In my previous post I’ve discussed 10 smarty ways by which you can increase your youtube channel subscribers. Here I’ve pointed out another 10 ways. You can find it in thee link below.
How to get more youtube channel subscribers (Part-1)
So lets proceed on to next points.
11. Limit the videos to under 5 minutes.
Although YouTube is home to many detailed, in-depth reviews and other such lengthy content, the high converting videos are the ones which are optimized for less than 5 minutes in length.
Comscore reported in January 2014 that the average length of most YouTube videos was around 4.4 minutes. For content creators who are getting started, this is the golden number.
Follow this number until a following is built.
Once you have a good following, you can experiment with video length and see what your audience’s reaction is.
Keep it short, simple, informative, entertaining, and under 5 minutes.
It is a tough challenge, but it’s worth your efforts.
12. Use A YouTube Intro & Outro.
Your YouTube intro and outro not only helps in branding, it will make your video more entertaining.
Having an intro and outro will serve your brand and offer your video a sense of professionalism. It’s like the opening theme song of a TV show.
Moreover, an attractive intro will ensure that your viewers stay glued to the rest of the video.
13. Edit your videos ruthlessly.
Thomas Hawk, a well-renowned photographer, claims that for every single photograph that he publishes, he has ten rejected shots. The same goes with any type of editing.
Ruthlessly edit your YouTube videos and make sure only your best ones get published.
If you make haste about strictly adhering to your schedule and publish haphazardly, it will only hurt you and your brand as a whole. Make a lot of recordings while you are shooting a video, and make sure only the best parts get selected.
Take multiple shots if you don’t feel confident about a certain take.
Although I haven’t done much video editing on a Macintosh, Adobe Premier will work perfectly if you are based on Windows. Get the right editing tools to assist you in this (often) painstaking process.
14. Optimize your video descriptions.
Coming back to the SEO aspect of YouTube videos, the video description is not to be neglected.
The description will not only let your videos be found in search engines, they’ll also give potential viewers an idea of what your video is about.
But don’t overdo it. Having a very detailed description makes no sense because only the first few lines of your description show up when the video is initially loaded.
Again, like the title, you should use your keyword in the description, and again, don’t overdo it. Don’t think you’re outsmarting the search engine by adding in your keyword 17 times. Doing this will actually hurt your chances of showing up in searches.
Keep it natural and authentic.
15. Make the most of meta tags.
Make use of the Google Keyword Planner for getting ideas on relevant keywords for your YouTube videos. Add all of those relevant keywords to your videos. This will help you become more discoverable in both Google and YouTube search engines.
Overdoing keywords will not help (it will actually hurt), but a few well-researched and well-placed keywords can do wonders for your rankings.
A low video count may not always be only about poor content; it could also indicate poor discoverability
Metadata is something that plays a major role in getting your videos displayed in search results. You can browse some well-converting videos and see what meta tags they are using to give you some ideas. But don’t just copy and paste meta tags; this won’t help your cause.
16. End your videos on a high note.
Whatever the nature of your videos, make sure you end your videos on a high note.
Just like the last dialogue before the curtain falls, make sure you end your videos in a memorable fashion.
Ask your audience for a subscription and a like if they liked the video. Tell them to check out your website.
Whatever you do, remember:
End your videos on a note of confidence and let your audience know that you appreciate their viewership.
Create a tail slate, or a brand-like outro with a standard banner and “subscribe” annotations across all of your videos.
End your videos with a smile and keep your visitors eager for more.
17. Consider collaborating with fellow YouTubers.
Collaborating on YouTube has become pretty common recently among top content creators.
It’ll be good for you, for your collaborators, and for the audience.
The creative process is a constructive one, and seeing other YouTubers as your competitors will only impede your progress, leaving you languishing and loathing others’ successes.
Try to reach out to similar users in your field and ask them out for an opportunity to work together on something interesting.
You’ll be able to connect to a new audience, your collaborator will be able to connect to a new audience, and your viewers will love all of this extra value they’re getting.
It’s a win-win-win.
18. Interact with your loyal fan base.
Social media is built upon this intangible thread of connecting and interacting with fellow people.
When your fans know that you care about them, they will care about you.
Interact with your audience, and listen to their requests in the comments section of your videos. It is true that you may face certain backlashes and anger in your comments section, but brush it off with elegance and listen to your loyal fan base.
Reply to the comments under your videos, and make your viewers feel connected all the time. This will build trust, and they will respect you for caring about them.
19. Consider giveaways and video challenges.
Who doesn’t love giveaways?
Offer your audience something in return for all of their engagement on your YouTube channel.
A free giveaway or video contest will reward your current followers, and will help lure in new followers.
You can give away anything you want:
Whatever it is, your audience will love the chance at getting something for free, and they will tell all of their friends about it (especially if the prize is really good). This is not only free promotion, it’s free viral promotion.
For a really big giveaway, many YouTube hosts require users to follow all of their social media profiles to enter into the contest. I recommend this approach.
It’s best if the thing you’re giving away is related to your niche, but even if it’s not, your audience will still love getting something for free.
20. Cross-platform promotion is a necessity.
In this age of social media, being present and active on multiple social platforms is a pre-requisite for being alive.
If you’re trying to build a brand, being discoverable is a must. You need to be active on many major social media platforms.
You should at least have a profile on Facebook, Twitter, and Google Plus. But you can always opt for other ones like Pinterest, Instagram, SnapChat, and all of the others… If being on too many social media platforms sounds like a logistical nightmare, you can use an auto-scheduling app like Buffer to help you stay organized and on a regular posting schedule.
You can also try Facebook Ads and Google Ads to promote yourself further on the web (I’d recommend trying Facebook Ads before Google Ads). You can also try tools like Pay with a tweet that lets users pay for a product with a tweet.
This is how successful brands are built. By being visible on many places around the web, you set yourself up as an omniscient presence.
Conclusion: Keep experimenting and exploring
“Only those who attempt the absurd will achieve the impossible.”
— M. C. Escher
What worked for someone else might not turn out to work for you. So, keep experimenting and stick to the methods that work… for you.
Stay true to your brand.
Building something of value on YouTube takes a lot of effort, time, perseverance, and a long-term commitment. But eventually, with patience, you can reap its benefits.
What are some other strategies you think should be mentioned here? Shout out your thoughts on how to build YouTube subscribers in the comments below.