Meaning of “i”:
The question still remains about what the “s” and the “c” stand for in the iPhone, though there are theories and evidence to back up several meanings. For the “i” Apple uses in the branding of its products, the answers have been revealed.
The meaning of the “i” in devices such as the iPhone and iMac was actually revealed by Apple co-founder Steve Jobs a long time ago. Back in 1998, when Jobs introduced the iMac, he explained what the “i” stands for in Apple’s product branding.
The “i” stands for “Internet,” Jobs explained. The iMac’s job was to make accessing the Internet simpler and more intuitive, though “intuitive” wasn’t revealed to be one of the words represented by that “i.”
“Even though this is a full-blooded Macintosh, we are targeting this for the number one use that consumers tell us they want a computer for, which is to get on the Internet – simply, and fast,” Jobs said. “And that is what this product is targeted for.”
But like “compact” and “cheap,” some of the words thrown around for the “c” in devices like the iPhone 5c, the “i” has more than one meaning. It’s just that “Internet” would be the first definition of the “i” if there was a dictionary on Apple terms.
Secondary meanings of the “i” include “individual,” “inspire,” “inform” and “instruct.”
“‘i’ also means some other things to us,” Jobs said. “We are a personal computer company, and although this product is born to network, it also is a beautiful stand-alone product. We are targeting it also for education. They want to buy these. And it is perfect for most of the things they do in instruction.”
The “i” is one of Jobs’ many legacies and current Apple CEO Tim Cook has been building his own, one of which includes a step away from the popular branding scheme. Back in 2014, when Cook and company introduced the company’s first piece of wearable tech, Apple began to diverge from the path of the “i.”
During the event in September of 2014, the industry was pretty convinced that Apple would debut its first smartwatch and its mobile payments system. Analysts and journalists guessed the company would stick with the “i” branding in naming the products “iPay,” “iWatch,” “iWallet” and so on – they were, of course, right on the product announcements but wrong on the branding.
Why the time is frozen in 09:41
Look at any advert for Apple’s iPhone, and the time is ALWAYS 9.41 or around it like 09:42 on screen. This is not a coincidence, and you’re not having an acid flashback. When Jobs first announced iPhone, he wanted the phone to be ‘frozen’ at the time he announced it on stage at MacWorld. Quora writer Brian Roemmele says, ‘On January 9, 2007 at 9:00 a.m. Steve Jobs took the stage at the 2007 Macworld Conference & Expo and just about 35 minutes into his presentation he said, ‘This is a day I have been looking forward to for two and a half years…’
‘And at just about 9:42 a.m. Steve announced the iPhone. Thus frozen in time is the near exact time the iPhone was officially announced.’ Since that time, Apple presentations have got a bit shorter, and newer iPhones such as iPhone 6 were announced at 9.41 – hence the time on screen. Former Apple software engineer Scott Forstall said, ‘We design the product launch keynotes so that the big reveal of the product happens around 40 minutes into the presentation.’ ‘When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience’s watches.’ ‘But we know we won’t hit 40 minutes exactly. And for the iPhone, we made it 42 minutes. It turned out we were pretty accurate with that estimate, so for the iPad, we made it 41 minutes. And there you are—the secret of the magic time.’
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